AutoRAI is the biggest car-event of the Netherlands. They offer a complete package of brands, impressive innovations and eye-catching firsts.
During this event visitors were able to make acquaintance with the latest models of Toyota. De visitors were also able to do a test drive with one of the models.  Subsequently they could share their experience through social media using the hash tag #ToyotaAutoRAI, #AygoRoofShoot, #Mijneerstekeer, #MYTS040 and all the social media posts were shown on the Social Wall.

The Social Wall consisted of several squares with different content. This content was continuously changing which made the Social Wall a visual spectacle. The shown content existed off videos of the latest models and the event, images of the AYGO roofshoot and social media posts with the hashtag #myfirsttime, #toyotaautorai and #MYTS040. All of this was in the look and feel of Toyota. The presence of the Social Wall provided an extra experience for the visitors of the stand.