Because of the Facebook campaign, players could sign up for the team and collect votes from other Facebook members. The participant with the most votes could go on to the preliminaries. Ronald de Boer created own team during Copa Amsterdam. This team of young soccer players participated in the Copa Amsterdam and played against clubs like Ajax and Tottenham Hotspur.

The campaign was directly picked up by the media, for example, 'De Telegraaf', 'PowNews', 'RTL nieuws' and others wrote about the campaign. This resulted in over 1000 subscriptions.