This was realized through an application in which the entire visualization of social media during the broadcast was shown. Viewers could send messages via popular social media channels, which were instantly shown on the screens, both at the viewer's home as in the Social Room at the KWF show.

This benefit show was supported with an online platform, on which all social media interaction and the live show were connected. This resulted in 8 trending topics in the top 10 of that day!